Must My Wannabe Influencer Pal Cease Exploiting People for Content?

The Prosecution: Beth

At times she films me while having a meal. It's jarring to spot myself on her Instagram – it’s like a jumpscare.

A close companion of 10 years, she, labels herself the “content queen”. It can be amusing for a short while, but it strains our friendship.

She is an extrovert, there's a constant urge the need to record everything constantly. When we eat out, her motto is, “The phone eats first,” and takes photos with bright lighting, which induces embarrassment. It's unpleasant when other people see her posing or filming – I experience secondhand embarrassment. Another annoyance is because the food gets cold.

She isn’t exactly an online personality yet, but Marielle is aspiring to become one. She creates video blogs about city life, her daily routine, and her work as a stylist. The material is quality, I’ll give her that, but I don’t want to be involved. On occasion I'm captured while dining, or just accompanying her. I’ll see myself on her feed afterwards, and it pops up like a jumpscare: I might be no makeup on, making a strange expression or photographed mid-bite. It’s uncomfortable.

Marielle also anticipates that I will to film her at inconvenient times. Often I’ll be talking to another person, or we’ll just be spending time in the street. The dynamic feels like our friendship has transformed into me serving as her unpaid videographer. She has the means to hire someone if she wanted high-quality content. When I brought up my unease about the situation, she brushed it off. I've been invited to a couple of industry functions, which were appreciated, but that doesn’t make up for all the energy I invest assisting her create material.

I appreciate that Marielle has supported me with my design career, but I resist our connection to become just a ledger of exchanges. I don’t feel she's insincere or inauthentic, but sometimes it seems that if the camera is out, we will start performing in a way that presents a favorable image for her channel.

She will say, “OK, look happy!” and record me laughing with another. It’s so silly. I need her to recognize that our 10-year friendship still has limits. I enjoy being with her, but I also want to enjoy it without being recorded, altered, or shared for an viewers. I am not a accessory for her Instagram.

The Defence: The Content Creator's View

I want Beth to see that the content we produce together can get us a foot in the door.

I love shooting content. It's more than a pastime; it’s part of who I am. Creating videos and sharing my life online enables me to show my personality and connect with people in novel forms.

I don’t see myself as a professional creator yet, but it's savvy to generate income from your passions. I admire people on TikTok who pull off that aesthetic of informal, self-made film-making.

Content creation is my interpretation of living actively: observing the details, posting them with an viewership that appreciates the craft behind it. I never intend to make my friend uneasy. Taking her to industry events was my method of offering access, providing her a chance to witness exclusive moments that could benefit her professional path too. That’s not leverage, it’s just being realistic.

I would take her to such functions even if she refused to assist me, but I want her to see the benefits the content we make together can achieve: an opening. I know not everyone enjoys being filmed, but often unplanned moments is what makes content authentic. Being recorded from time to time is an inherent aspect of being my companion. I'd remove anything she requested, but she has never asked yet.

I don’t expect anybody to be my private videographer, but friends help each other in small ways. I thought recording a short video now and then would be enjoyable for her. Creativity thrives in partnership, and having my friend around makes projects energetic and enjoyable. I never force her to participate in anything, and I would never deliberately embarrass her. But creating content jointly occasionally is part of how I record our time together.

I cherish our friendship deeply and don’t want making videos to drive a wedge between us. I’m willing to compromise: like asking before filming, and steering clear of shots that might make her self-conscious.

This is not about control, it's regarding expressing my perspective while still respecting hers. Obviously content creation is not a replacement for genuine friendship: it’s just part of how I experience life and I want her to be involved in a way that’s enjoyable for both of us.

The Jury: Public Sentiment

Should Marielle stop filming herself and her friend when they are out together?

Nothing is more excruciating than having a friend film you. I get that it's her passion, but I wouldn't ask friends come to my workplace. Perhaps she can find like-minded creators to collaborate with. Given the uncertain future of AI, human connections are the only thing we have – cherish them!
A respondent, 25

When pursuing something professionally, it's unfair to expect your friends for assistance every time, even if they have helped previously. While she enjoys shooting, that doesn’t mean all those around her is willing material. She must to honor her friend's privacy.
Another reader, 26

She may enjoy producing videos and showing off her life online, but it’s not for everyone. It was kind she has helped her friend professionally, but she needs to hear what her friend desires.
A commenter, 27

It seems like you value each other, so hold on to that and ensure it’s the focus in your relationship. Create some authentic experiences, where true emotions are preserved, not digital scrapbooks. In fact, celebrities who seem to reveal their worlds actually have more secrecy than it seems.
One opinion, 53

She seems to be neither present nor genuine when they're together – she’s working. Both seem unsure as to what’s reasonable. The solution is not found in trying to change one another, but in each establishing defined boundaries around what feels acceptable to them and determining if there is an mutually agreeable compromise.
A final view, 71

Now You Be the Judge

In an online poll: has she been over-exposing their bond?

Ian Davis
Ian Davis

Tech enthusiast and science writer with a passion for exploring emerging technologies and their impact on society.